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Research reports

ICC/ESOMAR international code (Japanese)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2007
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Citation

B.V. and B.V. (2007a, June 15). ICC/ESOMAR international code (Japanese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-japanese-


Research papers

Marketing research or customer relationship management (CRM)

Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer Relationship Management (CRM). The authors fear...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: J. D. Salters, P. Michaux, A. M.J. Deetlefs, A.L. McLean
March 1, 2004
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Citation

Salters, Michaux, Deetlefs and McLean (2004a, March 01). Marketing research or customer relationship management (CRM). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-or-customer-relationship-management-crm-


Research reports

ICC/ESOMAR international code of marketing and social research practice

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice


Research reports

ICC/ESOMAR international code of marketing and social research practice (German)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
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Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-german-


Research reports

ICC/ESOMAR international code of marketing and social research practice (Spanish)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
×

Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-spanish-


Research reports

ICC/ESOMAR international code of marketing and social research practice (French)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
May 3, 1995
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Citation

B.V. and B.V. (1995a, May 03). ICC/ESOMAR international code of marketing and social research practice (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-french-


Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993
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Citation

Taylor and Orton (1993a, September 01). Quality in confidence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-in-confidence


Research papers

Passive people meters and the ESOMAR codes of practice

The technology of PPMs is complex and still evolving. Although it seems likely that pilot experiments in the field will take place quite soon, the systems could still be changed before they become fully operational and/or alternative new systems may...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: John Downham, ESOMAR B.V.
June 15, 1992
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Citation

Downham and B.V. (1992a, June 15). Passive people meters and the ESOMAR codes of practice . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passive-people-meters-and-the-esomar-codes-of-practice-


Research papers

An alternative viewpoint to the 'new' qualitative research

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-alternative-viewpoint-to-the-new-qualitative-research-